The Crystal Ski Holidays Blog

The Ultimate Après-ski Resort in Europe – and it isn’t what you’re thinking.


Which is your Ultimate Après-ski Resort?

St Anton? Val d’Isère? Ischgl? The title of Ultimate Après -ski Resort has been widely debated, but Crystal Ski Holidays are here to put the speculation to bed. Crystal have conducted research¹  to find out which ski resort has the most bars per square kilometre – thus crowning it the Ultimate Après-ski Resort.



According to Google AdWords, the term ‘après-ski’ is searched around 22,500 times between December and April, showing that skiers are looking for the perfect resort to let their hair down.

To the mere non-skiing mortal, the term après-ski means ‘after skiing’, but anyone who’s actually spent a day in the Alps knows that what it really means is ‘getting merry with your mates after a hard day on the snow.’


The result

So, which resort came out on top? Drum roll, please.

Well, the French may have coined the term but the Bulgarians have taken the crown, the Ultimate Après -ski Resort is………Borovets in Bulgaria! The cheap and cheerful resort has approximately 4 bars per square kilometre, way ahead of the French resorts of Meribel and Courchevel in 2nd and 3rd place respectively. The lively resort of Pas de la Casa in Andorra came in 4th with around 1.8 bars per square kilometre followed closely by the more traditional Schladming, Austria.

With pints in Borovets costing little more than a pound during happy hour, it’s no wonder it’s become the Ultimate Après-ski Resort.

A representative from Borovets tourism office commented on the result, “To have quality ‘après’, you need quality ‘avant’-ski, and Borovets has that too. The ski/in-ski/out resort in the highest Balkan mountain combines perfect skiing conditions with daily visits to rich cultural and historic sites, unique local cuisine and unrivalled hospitality.”


Do you agree with this result? 

Yes or no, let us know what your Ultimate Après-ski Resort is in our Twitter chat at 1pm on Friday 12th February 2016. Use #ApresChat to get involved.


¹ Research is based on 25 resorts in Europe, provided by Crystal Ski Holidays (, the UK’s leading ski holiday specialist. Resort sizes vary. All bars counted are within the boundaries of the specified size.

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